Apple Vision Pro demo could last half an hour and it makes sense

Apple is preparing a new sales campaign for the Vision Pro mixed reality headset, its ultra-expensive $3,499 device, and it includes nearly half an hour of a demo to adjust the buyer.

Bloomberg reports that the new step aims to bring awareness about the device and provide a better buyer experience for the hefty price tag.

To ensure better retail preparations, Apple is bringing staff from across the U.S. to Cupertino headquarters to give them hands-on experience and train other staff in their respective markets.

The retail demos will begin at stores on February 2 and signup will begin at 8 a.m. local time. Large Apple retail chains planned to host dozens of Vision Pro units for demonstrations, a dedicated table and there’s a dedicated demo area.

The demo will begin after scanning the visitor’s face with Face ID via the Apple app. The scan will help the staff to provide a Vision Pro headset that fits the visitor’s head.

People with vision correction will need to bring their prescription certificate to get optical inserts. Once finalized, the staff will prepare a Vision Pro demo unit with all of the user requirements.

The demo includes an explanation of the user interface, controls, eye and hand gestures to select and operate the device.

Other than interactions, the staff will instruct how to adjust the headband and use the Digital Crown to switch between AR and VR experiences.

This is just the beginning of the Apple Vision Pro demo. Afterward, it could take about 25 minutes to experience the rest.

The next phase has the multimedia experience, spatial video and photographs, multi-tasking, internet surfing, and more.

Unlike the demonstration, Apple may make a few more changes in the retail packaging for buyers.

With so much prep, Apple wants to assure customers to get the best user experience with this new device segment but its customer response is still awaited.