Perplexity parntered with Samsung for ‘Hey Plex’ and Bixby AI empowerment

Perplexity AI has announced a partnership with Samsung to integrate its AI agent into the Galaxy S26 series. This makes Perplexity the first non-Google company to gain system-level access on the world’s leading Android devices. This partnership positions Perplexity as the AI agent behind both its own assistant and Samsung’s Bixby, improving search, reasoning, and device interactions for millions of users.

The Galaxy S26 comes preloaded with the Perplexity app, which no longer needs users to download it after purchase. Users can activate the Perplexity assistant with a dedicated wake word, “Hey Plex,” or by pressing and holding the side button.

This OS-level integration enables users to have read and write access to core Samsung apps like Notes, Calendar, Gallery, Clock, and Reminders. You can ask a question and have the sourced answer automatically saved to Notes, or set a reminder mid-conversation, without switching apps.

Bixby, Samsung’s voice assistant, now uses Perplexity’s APIs for real-time web search and advanced reasoning, delivering accurate, up-to-date responses grounded in current data rather than outdated training models.

Furthermore, Perplexity’s AI technologies extend to the Samsung Browser, incorporating agentic capabilities from its Comet browser. This enables intelligent, context-aware browsing, with Perplexity as an optional default search engine.

Samsung’s multi-agent approach in the S26 aligns with evolving user habits, where 8 in 10 people use multiple AI agents daily. Internal data from Perplexity’s 2025 enterprise customers shows no single model dominating queries, emphasizing the need for coordinated AI systems. By shipping hundreds of millions of devices powered by Perplexity, Samsung is pioneering this at the device level.