X advertisers can now create ads with Grok AI

X launches its Grok ads format for advertisers, allowing brands to create video ad campaigns with AI. An xAI team member has shared a demonstration of how the AI ads will look on X. The ad will work similarly to the Imagine interface on the Grok website. The ad creator needs to enter prompts, and Grok will turn them into polished clips.

With this ad format, Advertisers could gain a slide naturally into the scroll. These options feel less like breaks in the flow and more like content people actually enjoy. The Grok ad promotes the AI to save time and make the ad creation process more efficient.

X Grok AI Ads format

Grok Imagine also uses the latest models, so its trained data could help the advertisers to create audience-specific content, which takes a huge amount of brainstorming form human team.

The new ads feature is using Grok Imagine 1.0, which has already generated over 1.2 billion videos in the past month alone. This scale of progress has provided confidence in the company to launch this new AI ads campaign creation tool for its customers.

X keeps linking its platform more tightly with xAI features, providing new tools for Advertisers to target customers and promote their products.