xAI Grok is putting everyone in Bikini including its founder Elon Musk

xAI Grok chatbot has sparked a viral trend where users prompt the chatbot to generate or edit images of public figures—and even everyday people—in bikini, including its founder, Elon Musk.

The phenomenon, which exploded in early January 2026, highlights both the creative potential and ethical pitfalls of advanced AI image generation tools. What began as lighthearted memes has quickly drawn scrutiny for its unintended consequences, including non-consensual alterations and inappropriate rendering.

It all began on January 1st, coinciding with New Year’s celebrations on X. Users started tagging Grok with simple prompts like “@grok put [celebrity name] in a bikini” or uploading photos to the AI to get the edited version.

The next day, thousands of posts featuring altered images of politicians, actors, and influencers started surfacing on the social media site. It gained massive attention due to X’s real-time algorithms, gathering millions of views within hours. One early example involved a user requesting an image of Elon Musk, xAI’s founder, which Grok promptly generated, setting off a chain reaction.

He reposted a Grok-generated image of himself in a black bikini, captioning it “Perfect”. In a follow-up, Musk quipped about the AI’s versatility, laughing off the “creepy” aspect in replies. His participation amplified the trend, garnering thousands of likes and encouraging more users to experiment. Musk’s response aligned with his advocacy for minimal AI censorship, viewing it as a showcase of Grok’s uncensored capabilities.

xAI Founder and CEO, Elon Musk, asks Grok to create a Bikini version of himself

While one half is enjoying this freedom, the other argues that this feature lacks robust safeguards, enabling the generation of sexualized images of minors in “minimal clothing,”. Women have reported feeling “dehumanized” after non-consensual “undressings,” with AI edits placing them in explicit scenarios without permission.

Media outlets, including The Guardian and BBC, highlighted risks of deepfakes exacerbating harassment and misinformation.

On X, users decried the ethical void, with one post noting, “This Grok bikini shit is actually weird… I feel bad for all the women.” Religious figures in bikinis also offended communities, prompting calls for cultural sensitivity filters.

xAI’s response

xAI acknowledged “lapses in safeguards”, stating it is “working to improve systems” to prevent harmful outputs. Grok also issued apologies in some replies, refusing certain prompts involving minors.

However, no plans to discontinue the image editing feature have been announced. Instead, xAI emphasizes iterative updates, balancing innovation with responsibility.