xAI expands 10-second Grok Imagine video generation for users

xAI is rolling out the 10-second Grok Imagine video generation feature for all users on the AI platform, bringing longer videos.

According to the information, the Grok Imagine tool now generates 10-second video clips with improved audio and visuals. This expansion builds on an earlier change announced by the company founder, Elon Musk.

The news arrived from an xAI team member, Bustin, a former Tesla engineer known for his work on Full Self-Driving (FSD) visualizations. His post highlighted the improved quality of both video and sound in the new 10-second clips.

xAI Grok 10-second video generation (Source – xAI)

Grok Imagine allows users to turn text prompts into moving videos. Before this update, the tool mainly created still pictures or very basic motion. The addition of 10-second videos with clearer visuals and better audio makes the output feel more realistic and engaging. For example, users have shared clips of a Michael Jackson-style dance, showing how the tool can produce fun, short animations from simple descriptions.

Currently, 10-second video generation requires an X Premium+ subscription. Several replies to the post pointed this out, reminding others that free users or lower-tier plans cannot yet create these videos.

Despite the paywall, many people expressed excitement about the quick results. One user noted how fast the clips are made, while others shared their own creations to demonstrate the tool’s creative potential.

This update shows xAI’s steady progress in building multimedia features for Grok. Starting with text and image generation, the tool has gradually added motion and now sound. The 10-second limit keeps generation times short while still allowing meaningful clips.

X users’ shared reactions remain mixed but largely positive. Some favored the smooth visuals and synced audio, while others looked forward to longer videos or wider access in the future. Overall, the new 10-second video capability makes Grok Imagine a more versatile tool for casual creators.