xAI launched Grok Imagine 1.0: A major video quality and audio upgrade

Today, xAI launched Grok Imagine 1.0, a major upgrade to its video generation AI tool, bringing high-quality visuals and audio improvements.

Following this update, users can generate videos up to 10 seconds and start head-on with 720p resolution. Audio has seen big improvements, with more natural and expressive voices for characters. Music now fits the scenes better, making the videos feel more complete.

xAI reported that users have already created 1.245 billion videos using Imagine in the past 30 days. This high number shows a robust growth of this AI tool. The AI company also shared a video demonstrating the new visual quality upgrades. Follow-up posts in the thread shared more examples.

The company highlighted other changes in version 1.0. Videos now have sharper details and smoother movements. The tool better follows user instructions, even when people add more details later.

Introducing Grok Imagine 1.0, our biggest leap yet.

1.0 unlocks 10-second videos, 720p resolution, and dramatically better audio.

Imagine has generated 1.245 billion videos in the last 30 days alone.

Try it now: https://t.co/zGhs9czkC5 pic.twitter.com/7FPxm7H059

— xAI (@xai) February 2, 2026

It works well for everyday uses, such as animating old family photos, bringing pets to life, or making short clips about news or memes. The company also mentioned that the core model for the Grok Imagine API performs well in independent tests.

Users can access Grok Imagine 1.0 now at grok.com/imagine. xAI invited people to try it, share their creations by tagging @xai on X, and give feedback. The team said they read every reply to help improve the tool.

Availability

This is an image and video generation model, allowing users to generate short videos based on text descriptions. Initially, xAI allowed users to generate 6-second videos with Grok Imagine; after this 1.0 update, the duration increased to 10 seconds. However, the company has limited the longer video format to Premium and Supergrok users. Still, you can test the latest Imagine quality improvements for free on the web and mobile platforms.