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X launches $1.75 million Super Bowl contest for Grok Imagine video ads

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5 months ago

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$1.75 million Grok Imagine video ads contest

X (formerly Twitter) announced a high-stakes creative challenge for creators, offering a total of $1.75 million in a contest to create an ad for Grok using Imagine 1.0.

The price includes $1 million for first place, $500,000 for second, and $250,000 for third, to the creators of the top three 30-second video ads showcasing Grok.

Entries must be created exclusively using Grok Imagine 1.0 and submitted by quoting the original announcement post. Judging focuses primarily on Verified Home Timeline impressions, with only US-based users eligible. Winning videos will be featured on X during Super Bowl Game Day.

The timing aligns with heightened video engagement expected over the Super Bowl weekend. Grok Imagine 1.0, launched by xAI just three days earlier, represents a significant upgrade in AI video generation.

According to xAI, the tool now supports 10-second clips at 720p resolution, with major improvements in audio quality, character voices, music synchronization, and prompt adherence. The company reported that Imagine generated 1.245 billion videos in the previous 30 days alone. The underlying model also topped independent benchmarks for both text-to-video and image-to-video quality.

$1.75 million Grok Imagine video ads contest

$1.75 million Grok Imagine video ads contest

Within hours, this new announcement post garnered over 800 likes and 175 quote posts, many containing original video entries.

Notable early submissions included:

  • Technical demos of API integrations
  • Animated archery sequences emphasizing animation fidelity
  • Narrative-style ads framing Grok as a champion of meaningful language
  • Lighthearted memes and character-driven clips

Some international users participated despite the US-only restriction, while others noted that impression-based judging may favor accounts with larger followings.

The contest underscores X’s ongoing push to reward creators and integrate real-time cultural moments with its AI tools. As submissions continue to arrive, the challenge highlights both the rapid adoption of Grok Imagine 1.0 and the platform’s emphasis on video as a central medium for expression.

Winners of the $1.75 million Grok Imagine 1.0 video ads contest will be featured on X during Game Day. Read more here.

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Mannoo specializes in Generative AI, Large Language Model (LLM), and Aerospace Science. Prior to delving into these fields, he was a Python programmer, a game designer, and an Android and iOS app developer with over 5 years of experience. He has prior writing experience in creative writing about smartphones and technology before working at Eonmsk.com. You can explore his X/TWitter and LinkedIn pages or contact him through his email.

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