Apple could use Google’s Gemini AI in iPhones

Apple could feature Google’s large language model (LLM) Gemini in new iPhones for new generative AI features, reveals Bloomberg.

Released last year, Gemini is a general language model that comes in three versions – Ultra, Pro, and Nano. It was designed and developed by Google’s Deepmind. In February Google released. Gemini 1.5 focuses on performance improvement and better long-text comprehension.

People related to the matter revealed that the two companies negotiating the licensing process. The core of the discussion is to bring Gemini’s AI capability to iOS later this year.

Apple also considered OpenAI as a contender for this new integration but no details were revealed.

Google has billions of dollars of business with Google for its search engine and this could be a new development in that direction.

The discussion appeared amid Apple’s trying to enrich its smart device ecosystem with new AI tech. An agreement between the two tech giants would allow Gemini to access billions of Apple devices.

iOS

Apple is preparing to launch iOS 18 software at WWDC 2024 and the company is reportedly working on new generative AI features. These new AI capabilities will streamline the iPhone 16 series, which will launch somewhere in the second half of this year.

Unlike the large language model stored on cloud storage, the new AI Model for iPhones will work in-device.

That means the device’s training data will remain stored in the local storage for at least that’s what big tech says regarding user data security and privacy.

Apple is currently looking for an easy option to in-built the new generative AI capabilities in devices. It makes Google a perfect fit for this perspective and its Gemini AI is already demonstrated in Pixel smartphones.

Google and Apple have not confirmed the agreement’s terms to use Gemini AI in iPhones but there’s more to come in this story.

(source)